JULIA NEESON
Business / Design / Editorial
PRINT DESIGN
Personal, Professional & Academic Projects
Endangered Species:
Non-Profit Branding
The Challenge: To conceptualize and brand a non-profit organization benefitting an endangered species in Texas.
For this project, I chose the Texas Emerald, a bright green dragonfly that is endangered due to the loss of natural wetlands. My organization, Project Pixie, seeks to integrate reality and whimsy in branding and execution.
Geometric Photography
Card Design
The Challenge: These cards were created as a personalized gift.
This stationary set combines original photography of a Southwest American Roadtrip, geometric linework, and consistent logo mark to create work that is a memory and gift all in one.
Magazine Layout
The Challenge: to create an engaging layout design that both exhibits and compliments the given designer's work and style.
This layout utilizes balance, type heirarchy, and a muted color palette.
Grocery Store: Branding
The Challenge: Starting from scratch, the assignment was to conceptualize an oatmeal brand and create a logo with packaging design to complement it.
While creating Ninja Sliced Oatmeal, I wanted the brand to be quirky and fun, while maintaining a sleek sense of style that would really stand out on the shelf. After creating the branding ninja star mark, I developed the character and front emblem in a minimalist style that carries both whimsy and simplicity.
The brand's copy is meant to be fun to read and compliment the style of the brand.
InfoGraphic:
Mays Business School Communication Lab
This project was for the Mays Business School Communication Lab to help represent what it means to make an online portfolio, such as this one! The infographic represents various opportunities in the Business School, their value through self reflection, and how they are applicable to a portfolio.
The design utilizes minimalism in the icons and the Texas A&M Branding Guide Color Palette.
The final phase of the project attempts to highlight the final design with color and make the original letter shape completely indistinguishable.
This logo was inspired by the curved and intricate gaps created by stained glass in Classic Gothic Architecture.
Letter Logo Project
The Challenge: To create a new and unique form using only a single letter from a particular typface.
By transforming and repeating the letter "U," I designed this logo with inspiration from stained glass from classic Gothic Architecture.
Scroll through the slideshow to the left to see progression of the design.
Original Typeface & Poster Design
The Challenge: to create an original typface with a unique style on a uniform grid, and design a poster to display it.
Inspired by the Art Deco era of design, ModDeco combines the geometric elements made famous throughout the 1920s with clean lines and sleek curves for modern sophistication. The design combines the two styles seamlessly for a heading typface useful for modern and vintage looks alike.